about KiNG.
I'm David King of KiNG. information publishing solutions.
As previous head of publishing and branding for a national care regulator and more recently for Ofsted I have successfully delivered national publications programmes and ensured their effective dissemination and accessibility. I have also held key communications posts in the Department of Health, and local government. So our customers benefit from a proven track record of managing and delivering both traditional, and e format information products. These have included: statutory government reports; annual reports, policy documents; training and internal communications materials.
We can also help you with:
- scoping to assist forward business planning
- interim management for publishing projects
- print storage and fulfilment contract development and implementation
- value for money and quality reviews
We have a wealth of experience to offer clients. We have worked across national organisations with staff at all levels, with public services customers, with senior government officials and with publishing professionals and industry suppliers. I hope we can work with you.
David's take ... is print dying?
As Web 2.0 continues to change the way we all receive and use information, we should not yet discount the printed or 'offline' channel. In today's fast moving and information rich world, we are all becoming increasingly used to and dependent upon accessing electronic content in a host of different ways, from checking our bank details, to choosing a care home for a relative or perhaps just catching up with a friend on a social network.
However, we do still need print. Both as 'high end' presentation medium with 'gravity', and as a valid optional channel of communication for certain audiences. Yes, printed material will cost more than putting content online (however - please add up the running cost of web teams, servers, web developers and equipment!). An organisation's printed information works not only to impart valid information in a purposefully designed product but also forms a tactile 'link' of the brand with its audience. Because of this subtle role I believe it is essential that an organisation's printed material - which may become more and more cost driven and niche, must truly reflect the content value, the messaging, and should work to inspire and indeed, reflect a 'value' upon the audience too. But that's not to say that epublishing techniques using other media, can't be merged within traditional options.
Print is not dying but is needing to become more refined, interactive and expertly managed.
PS. Professional skill and management attention should always be part of producing your high profile printed information content. Flagship corporate reports (whether published on or offline are the culmination of many months of expensive and preliminary work and represent your organisation in the marketplace.
Tweet me at KiNG. to discuss your needs, plans or aspirations!